The ground transportation services offered via the RideAmerica.com website are operated by RideAmerica LLC, an independent data controller of your personal data. The RideAmerica.com Privacy Statement can be found here.
First things first – your privacy is important to us. That might be the kind of thing all these notices say, but we mean it. You place your trust in us by using RideAmerica.com services and we value that trust. That means we’re committed to protecting and safeguarding any personal data you give us. We act in our customers’ best interests, and we are transparent about the processing of your personal data.
This document explains how we use and process your personal data, provided in a readable and transparent manner. It also tells you what rights you can exercise in relation to your personal data (such as the right to object) and how you can contact us. Please also read our Cookie Statement, which tells you how RideAmerica.com uses cookies and other similar technologies.
If you’ve used us before, you know that RideAmerica.com offers online ground transportation services including ancillary products and services through our own websites, as well as other online platforms such as partners’ websites and social media. We’d like to point out that all the information you are about to read, generally applies to not one, not two, but all of these platforms. In fact, this single Privacy Statement applies to any kind of customer information we collect through all of the above platforms or by any other means connected to these platforms (such as when you contact our customer service team by email).
If you are one of our business partners, make sure to also check out our Privacy Statement for Business Partners to understand how personal data is further processed as part of the business relationship.
We might amend the Privacy Statement from time to time, so we recommend you visit this page occasionally to make sure you know where you stand.
Personal data you give us
We can't help you make a booking without information, so when you use our services there are certain things we ask for. This is typically routine information - your name, email address, phone number, your payment information and pick-up and drop off address (if you book a journey such as a car or an airport transfer). We might also ask for your date of birth (or age range for some public transport tickets eg: child or senior tickets) and the names of any additional passengers.
In addition to this, we collect information from the computer, phone, tablet or other device you use to access our services. This includes the IP address, the browser you’re using and your language settings. There are also situations where we receive information about you from others or when we automatically collect other information.
This is the general overview but if you’d like to know more about the information we collect, we go into more detail below.
RideAmerica.com collects and uses information you provide to us. When you make a booking, you are (at a minimum) asked for your name, email address, phone number, payment information and pick-up and drop-off address (when you have booked an airport transfer, for example). We might also ask for your flight number, date of birth (or age range for certain types of public transport tickets eg: senior ticket) and the names of any additional passengers.
If you need to get in touch with our customer service team or reach out to us in a different way (such as social media) we will collect information from you there, too. This applies whether you are contacting us with feedback or asking for help using our services.
You might also be invited to write a review or to provide feedback to help inform other users or the ground transportation suppliers about your experience. When you write a review or complete a customer survey, we’ll collect any information you’ve included, along with your display name and booking ID. We may share the review and your booking ID with the ground transportation supplier for quality management purposes.
If you create a user account, we’ll also store your personal settings and reviews of previous bookings. This saved data can be used to help you plan and manage future reservations or personalized recommendations or benefit from other features only available to account holders (such as incentives or other benefits).
We may offer you referral programs or sweepstakes and participating in these will mean providing us with relevant personal data.
Personal data you give us about others
Of course, you might not simply be making a booking for yourself. You might add someone as an additional passenger, or you might make a booking on behalf of someone else, for example, a friend, family member or colleague. If you make a reservation for another person or people or together with others, you may share personal data about others in relation to the reservation.
In some cases, you might use RideAmerica.com to share information with others. This can take the form of participating in a referral program, as described when you use the relevant feature.
At this point, we have to make it clear that it’s your responsibility to ensure that the person or people you have provided personal data about are aware that you’ve done so, and that they have understood and accepted how RideAmerica.com uses their information (as described in this Privacy Statement).
Personal data we collect automatically
Whether or not you end up making a booking, when you visit our websites or apps, we automatically collect certain information. This includes your IP address, the date and time you accessed our services and information about your computer’s hardware and software (such as the operating system, the internet browser used, software/application version data and your language settings). We also collect information about clicks and which pages have been shown to you, for instance via the cookies that we drop.
If you're using a mobile device, we collect data that identifies the device, as well as data about your device-specific settings and characteristics, app crashes and other system activity. When you make a booking using this kind of device, our system registers how you made your booking (on which website), and/or which site you came from when you entered the RideAmerica.com website or app.
Personal data we get from other companies
It’s not just the things you tell us, though – we may also receive information about you from other sources. These include business partners, such as affiliate partners, subsidiaries of the RideAmerica.com corporate group, affiliates of the Booking Holdings Inc corporate group and other independent third parties.
Anything we receive from these partners may be used together with information provided by you. For example, ground transportation services are not only made available via RideAmerica.com and the RideAmerica.com app but are also integrated into services of affiliate partners you can find online. When you use any of these services, we may receive data about your reservation from our affiliate partners.
We also integrate with third party service providers to facilitate payments. These service providers share payment information so we can administer and handle your booking, making sure everything goes as smoothly as possible for you.
Additionally, we collect information in the regrettable case that we receive a complaint from you or about you from a ground transportation supplier. In the case of concerns about integrity and/or safety incidents against our customers, our partners or RideAmerica.com Transport Limited, RideAmerica.com collects information from publicly available sources to prevent or detect harm. We cannot prevent that some of that information may contain special categories of personal data.
We may also receive information about you in order to show you more relevant ads, such as the additional cookie data RideAmerica.com social media partners make available to us. Please read the section “Why do we collect and use your personal data?” for more information.
Ground transportation suppliers may share information about you with RideAmerica.com too. This could happen if you have support questions about a pending booking, or if disputes or other issues arise about a booking.
Why do we collect and use your personal data?
The main reason we ask you for personal details is to help you organize your online bookings and ensure you get the best advice possible.
We also use your personal data to contact you about the latest deals, special offers and other products or services we think you might be interested in. There are other uses, too. If you’d like to find out what they are, read on for a more detailed explanation.
We use the information collected about you for a variety of purposes. Your personal data may be used in the following ways:
A. Bookings: First and foremost, we use your personal data to make and administer your bookings, and to forward the necessary details to the company that provides your ground transportation (or other product or services), and for a car booking or airport transfer, to the driver providing the ground transportation. This includes sending you communications in relation to your booking, such as confirmations, modifications and reminders.
B. Customer service: We provide international customer service from our local offices in more than 40 languages, and we're here to help 24 hours a day, 7 days a week. Our international customer service teams need your details so they can help you make a booking, for example, or to reply to any queries you may have before, during or after your booking.
C. Account facilities: To make things easier, you can create a user account on our platforms. This involves giving us your personal data. We use the information you give us to administer this account, allowing you to do a number of useful things. You can manage your bookings or other purchases, take advantage of special offers, and manage your personal settings and preferences. It also makes it easier to make future bookings. Managing personal settings gives you the ability to easily see journeys you've searched for and check the information you've provided.
D. Marketing activities: We use your contact information, reservation details, account information, browsing data, location data and preferences for marketing activities. These activities include:
a. Using your contact information to send you regular news about our special offers, discounts and updates, including details of our travel-related products and services (and/or those of our group companies or affiliate business partners). You can unsubscribe from email marketing communications quickly, easily and at any time – just click the "unsubscribe" link in any email or visit our Data Subject Request Portal.
b. Based on your information, individualized offers might be shown to you on or about our website, in mobile apps or on third-party websites/apps (including social media sites) and the content of the site displayed to you might be personalized. These could be offers that you can book directly on the website, on co-branded sites, or other third-party offers or products we think you might find interesting. Our 'How we work' page contains more information on our ranking and recommendation systems, including how you can manage your personalization preferences.
c. Contacting you by phone, email or SMS with information about products that you didn't include in your booking.
d. Inviting you to participate in promotional activities (such as sweepstakes, referral programs or competitions). When you participate in other promotional activities (such as sweepstakes, referral programs or competitions), only the relevant information will be used to administer these promotions.
E. Communicating with you: There may be other times when we get in touch, including by email, by post, by phone or by texting you. Which method we choose depends on the contact information you’ve previously shared.
We process the communications you send to us. There could be a number of reasons for this, including:
a. Responding to and handling any requests you have made.
b. If you have started but not finished a booking online, we might contact you to invite you to continue with your booking. We believe that this additional service benefits you as it allows you to pick up the process where you left off without having to search for ground transportation again or fill in your booking details again.
c. When you use our services, we might send you a questionnaire or invite you to provide a review about your experience with the ground transportation supplier.
d. Sending you other material related to your bookings, such as how to contact us (or another company such as the ground transportation supplier) if you need assistance during your booking, and information that we feel might be useful to you in planning or getting the best out of your ground transportation. We might also send you material related to upcoming bookings or a summary of previous ground transportation bookings you made.
e. Even if you don’t have an upcoming booking, we may still need to send you other administrative messages, which may include security alerts.
f. Sending you a summary of your previous bookings.
F. Market research: We sometimes invite our customers to take part in market research. Please see the information that accompanies this kind of invitation to understand what personal data will be collected and how that data is used.
G. Improving our services: We also use personal data for analytical purposes and product improvement, where permitted by applicable law, such as offering a more personalized experience based on how you or customers like you with similar interests use our platform for making your ground transportation booking. Further, we may process your user ID, which is linked to the email address used to create your account, or to your reservation if you have no account, for the purpose of measuring the audience visiting our websites. This is part of our commitment to making our services better and enhancing the user experience. In this case, we use data for testing and troubleshooting purposes, as well as to generate statistics about our business. The main goal here is to get insights into how our services perform, how they are used, and ultimately to optimize and customize our website and apps, making them easier and more meaningful to use. As much as possible, we strive to use de-identified data for this analytical work.
H. Providing the best price applicable to you, depending on where you are based: When you search our apps or website to find ground transportation, we process your IP address to confirm whether you are in the European Economic Area (EEA) or in another country. We do this to offer you the best price for the region (EEA) or country (non-EEA) where you are based.
I. Customer reviews: During and after your booking, we might invite you to submit a review, a customer survey, or to give feedback on the service you received. This invite asks for information about the ground transportation company and your experience. Depending on the type of review you are invited to submit, you can choose to display a screen name next to your review, instead of your real name, and we may share your booking ID and the review with the ground transportation supplier for quality management purposes. By completing a review, you’re agreeing that it can be displayed (as described in detail in our Terms and Conditions) on, for example, our platforms, on our mobile apps, on our social media accounts and social media apps, or other channels owned, hosted, used or controlled by RideAmerica.com Transport Limited. This is to inform other customers about the quality of the ground transportation company you used and any other experiences you choose to share.
J. Call monitoring: During calls with our customer service team, live listening might be carried out or calls might be recorded for quality control and training purposes. This includes the usage of the recordings for the handling of complaints, legal claims and for fraud detection. Not all calls are recorded, and recordings are kept for a limited amount of time before being automatically deleted unless RideAmerica.com has determined before then that the recorded calls need to be retained for fraud investigation or legal purposes (as further described below).
K. Promotion of a safe and trustworthy service: To create a trustworthy environment for you, any additional travelers, RideAmerica.com Transport Limited’s business partners, ground transportation companies and RideAmerica.com Transport Limited, we continuously analyze and use certain personal data to detect and prevent fraud and other illegal or unwanted activities. In the unlikely event of concerns about integrity and/or safety incidents, we consult publicly available information. In doing so, we cannot prevent that some of that information may include special categories of personal data. Similarly, we use personal data for risk assessment and security purposes, including when you report a safety concern, for the authentication of users and bookings, or when others report a fraud or safety incident about you. When we do this, we may have to stop or put certain bookings on hold until we’ve finished our assessment. For the purposes of detecting and preventing fraud and harm, and protecting our customers, business partners, ground transportation providers and RideAmerica.com Transport Limited, we may use your contact information, reservation details, reviews, account information, browsing data, location data, communications data, or other information that you or another person has provided to RideAmerica.com Transport Limited. If we have concerns about serious misconduct, we may decide to cancel your upcoming reservations or to cancel future reservations via our platform.
L. Legal purposes: Finally, in certain cases, we may need to use your information to handle and resolve legal disputes, for regulatory investigations and compliance, to enforce our Terms and Conditions or to comply with lawful requests from law enforcement and other public authorities. Further, we may process your user ID, which is linked to the email address used to create your account, or to your reservation if you have no account, for the purpose of measuring the audience visiting our websites where required by applicable laws, and for accounting of users on our platforms as required by the Digital Markets Act.
Providing your personal data to RideAmerica.com is voluntary. However, we may only be able to provide you with certain services if we can collect some personal data. For instance, we can’t process your booking if we don’t collect your name, email address, phone number and payment details.
To process your personal data like this, we rely on the following legal grounds:
As applicable, for purpose A and B, RideAmerica.com relies on the legal basis that the processing of personal data is necessary for the performance of a contract, specifically to finalize and administer your booking. For example, when you book ground transportation such as a car or airport transfer, we need to transfer your booking details to the company and the driver providing the ground transportation. If the required personal data is not provided, RideAmerica.com cannot finalize the booking, nor can we provide customer service. In view of purposes C to K, RideAmerica.com relies on its (or its third parties’) legitimate interest in providing its services, to prevent fraud and to improve its services (as set out more specifically under C to K). Moreover, in the unlikely event that RideAmerica.com would process special categories of personal data in the context of purpose K, RideAmerica.com relies, where applicable, on the fact that processing relates to personal data which are manifestly made public by the data subject.
When using personal data to serve RideAmerica.com Transport Limited’s or a third party's legitimate interests, RideAmerica.com will always balance your rights and interests in the protection of your personal data against the rights and interests of RideAmerica.com or those of the third party. For purpose L, RideAmerica.com also relies, where applicable, on compliance with legal obligations (such as lawful law enforcement requests). In the EEA, the Booking Holdings Corporate Group also ensures that data flows between companies in the Group comply with relevant regulations such as the Digital Markets Act.
Where needed under applicable law, RideAmerica.com will obtain your consent prior to processing your personal data, including for email marketing purposes or as otherwise required by law.
We may use your personal data to develop and train artificial intelligence models and/or systems (AI) where the purpose of collecting your data is to provide or improve our services to you. The legal bases for using AI which we rely on are:
Beyond preventing and detecting attempts of fraud, we may have a legitimate interest in developing AI to improve the efficiency and quality of our products and services. We always consider whether your rights and freedoms are infringed and will only proceed where this legitimate interest is not overridden by your rights.
In other cases where we may use AI, we will seek your consent where this is required.
If you wish to object to the processing set out under C to K or, where applicable, to the use of your personal data in the context of AI and no opt-out mechanism is available to you directly (for example, on our Data Subject Rights Portal), please contact us at datarights@rentalcars.com, stating “Privacy” in the subject line.
What third parties do we share your personal data with – and why?
There are different parties integrated into RideAmerica.com Transport Limited’s services, in various ways and for various reasons. The primary reason we share your data is to supply the ground transportation company with the relevant information to complete your booking.
We also involve other parties to provide you with the RideAmerica.com services. This includes, for example, financial institutions, advertisers, subsidiaries of the RideAmerica.com corporate family and other affiliates of the Booking Holdings Inc corporate group. Or, in some cases, if we’re required to by law, we might share your data with governmental or other authorities.
Below, we go into more detail about how the information you share with us is used and exchanged with these parties.
In certain circumstances, we’ll share your personal data with third parties. These third parties include:
The ground transportation supplier you booked with: In order to complete your booking, we transfer relevant booking details to the company/companies supplying the ground transportation and/or other related products (including insurance) that you have requested. This is one of the most essential things we do for you.
Depending on the booking, the details we share can include your name, contact details (email, pick up and drop off address and phone number), date of birth (and/or age range for certain types of tickets eg: booking a child or senior ticket), flight number, and any other information or preferences you specified when you made your booking.
If you have a query about your booking, we may contact the ground transportation company for assistance with your request.
In case of booking or insurance related claims, disputes or any other kind of customer service issue, we may provide the ground transportation company with your contact details, including your email address and information about the booking process as well as the dispute itself, as needed to handle the dispute. This can include, but may not be limited to, a copy of your booking confirmation to demonstrate that a booking was actually made, as well as any information related to your complaint.
Please note that, sometimes, at the direction of the ground transportation company, we will need to share your personal data with parties related to the ground transportation company in order to finalize and administer your booking. These parties might include other entities of a ground transportation company’s corporate group or service providers who are handling the data on the ground transportation company’s behalf. Please be aware that any information you provide directly to the company/companies supplying your ground transportation and/or related products will be stored and used in accordance with their own privacy statement(s) and terms and conditions. Ground transportation companies will further process your personal data, outside of the control of RideAmerica.com Transport Limited. They may also ask for additional personal data, for instance to provide additional services, or to comply with local restrictions. If available, please read the privacy statement of the ground transportation company to understand how they process your personal data.
Connectivity Providers: Please note that, sometimes, at the direction of the ground transportation company, we will need to share your personal data with connectivity providers related to and/or contracted by the ground transportation company in order to finalize and administer your reservation. Connectivity providers act on behalf of the ground transportation company.
Your local RideAmerica.com office: To support the use of ground transportation services, your details may be shared with affiliates or subsidiaries of the RideAmerica.com corporate group, including customer service. To find out more about the RideAmerica.com corporate group, visit RideAmerica.com.
Customer support
Market research
Fraud detection and prevention (including anti-fraud screening)
Payment
We use third parties to process payments, handle chargebacks or provide billing collection services. When a chargeback is requested for your booking, either by you or by the holder of the credit card used to make your booking, we need to share certain booking details with the payment service provider and the relevant financial institution so they can handle the chargeback. This may also include a copy of your booking confirmation, or the IP address used to make your booking. We may share information with relevant financial institutions, if we consider it strictly necessary for fraud detection and prevention purposes.
Marketing services
We share personal data with advertising partners, including your email address, as part of marketing RideAmerica.com services via third parties (to ensure that relevant advertisements are shown to the right audience). We use techniques such as hashing to enable the matching of your email address with an existing customer database, so that your email address cannot be used for other purposes. For information on other personalized advertisements and your choices, please read our Cookie Statement.
Advertising partners
We use advertising partners, such as metasearch providers, to allow you to compare our offers with the offers of other companies. When you make a booking on our platform after using an advertising partner, we will send the details of the booking that you made on our platform to that partner. All service providers are required to continue to adequately safeguard your personal data.
Competent authorities: We disclose personal data to law enforcement to the extent that it is required by law or is strictly necessary for the prevention, detection or prosecution of criminal acts and fraud, or if we are legally obliged to do so. We may need to further disclose personal data to competent authorities to protect and defend our rights or properties, or the rights and properties of our business partners.
Our business partners: We work with many business partners around the world. These business partners distribute or advertise the RideAmerica.com services, including the services and products of our business partners.
When you make a booking on one of our business partners' websites or apps, certain personal data that you give them, such as your name and email address, pick up and drop off address (which may be the same as your home address), payment details and other information, may be forwarded to us to finalize and manage your booking.
If customer service is provided by the business partner, RideAmerica.com will share relevant booking details with them (as and when needed) in order to provide you with appropriate and efficient support.
When you make a booking through one of our business partners' websites, the business partners can receive certain parts of your personal data related to the specific booking and your interactions on these partner websites. This is for their commercial purposes. When you make a booking on a business partner's website, please also take the time to read their privacy statement to see how they process your personal data.
For fraud detection and prevention purposes, we may also exchange information about our users with business partners - but only when strictly necessary.
The Booking Holdings, Inc. corporate group: Please read here how we may share your personal data with the RideAmerica LLC corporate group.
RideAmerica.com is a global business. The data that we collect from you, as described in this Privacy Statement, could be made accessible from, transferred to, or stored in countries which may not have the same data protection laws as the country in which you initially provided the information. In such cases, we will protect your data as described in this Privacy Statement.
This may also be applicable if you are in the European Economic Area (EEA). Countries to which your data could be transferred may not have laws that provide the same level of protection to your personal data as laws within the EEA. Where this is the case, we will put in place appropriate safeguards to ensure that such transfers comply with relevant UK and/or EEA regulation.
In particular, when your data is transferred to third-party service providers, we establish and implement appropriate contractual, organizational and technical measures with such providers. In certain specific cases, we transfer your data outside the UK and/or EEA because this is necessary to conclude or fulfil the contract, we have with you or is in your interest. For instance, when you make a reservation on our platforms or through a business partner, we may need to transfer your data to our supply partner or business partner, which might be located outside the EEA.
You can ask to see a copy of implemented safeguards (where possible) by contacting us at datarights@rentalcars.com.
How is your personal data shared?
We may receive personal data about you from other companies or share your personal data with them, for the following purposes:
A. To provide services (including making, administering and managing bookings or handling payments) and administrative support.
B. To provide customer service.
C. To detect, prevent and investigate fraudulent, or other illegal activities and data breaches.
D. For analytical and product improvement purposes, where permitted by applicable law.
E. To provide personalized offers or send you marketing with your consent, or as otherwise permitted by applicable law.
F. For hosting, technical support, overall maintenance and maintaining security of such shared data; and
G. To ensure compliance with applicable laws.
How do we make use of mobile devices?
We offer free apps, through which we also collect and process personal data. This works in much the same way as our website, but also allows you to benefit from the location services available on your mobile device(s).
We offer free apps for a range of different mobile devices, as well as versions of our regular website that have been optimizefor browsing on a mobile and tablet.
These apps and mobile websites process the personal details you give us in much the same way as our website does.
With your consent, we may send you push notifications with information about your booking. You can also choose to grant us access to your location data or contact details in order to provide the services you’ve requested. Please read your mobile device’s instructions to understand how to change your setting and control the sharing of this category of data.
In order to optimize our services and marketing activities, and to make sure we give you consistent user experience, we use something known as 'cross-device tracking'. This can be done with or without the use of cookies. For more general information about cookies and other similar technologies, please see our Cookie Statement.
With cross-device tracking, RideAmerica.com is able to track user behavior across multiple devices. As part of cross-device tracking, we may combine data collected from a particular browser or mobile device with data from another computer or device that is linked to it.
In order to optimize the content of the RideAmerica.com newsletter, we combine searches and bookings made from different computers and devices. You can unsubscribe from the RideAmerica.com newsletter at any time.
Personalized ads shown to you on other websites or in apps can be offered based on your activities on linked computers and devices. By changing the cookie settings on your device (see our Cookie Statement and the link to the Cookie Portal) you can change your cross-device tracking settings for advertisement purposes. You should know that logging out of your RideAmerica.com account doesn’t mean that you will no longer receive personalized ads.
How do we make use of social media?
The use of social media may be integrated into RideAmerica.com services in various ways. These will involve us collecting some of your personal data or the social media provider receiving some of your information. If you’d like to learn more about how this information is used and exchanged, read on.
At RideAmerica.com Transport Limited, we use social media in different ways. We use it to promote our partners’ travel-related products and services and to advertise, improve and facilitate our own services.
Note that the use of social media features can result in the exchange of personal data between RideAmerica.com and the social media service provider, as we describe below. You are free not to use any of the social media features available to you.
We may maintain social media accounts and offer apps on several social media sites. Whenever you connect with RideAmerica.com through social media, your social media service provider may allow you to share information with us. If you choose to share, you will generally be told by your social media provider which information will be shared.
When you register with a RideAmerica.com social media app or connect to a social media messaging service without a RideAmerica.com user account, the information you choose to share with us may include the basic information available in your social media profile (including your email address, status updates and a list of your contacts).
We’ll use this information to help provide you with the service you requested – for example, to forward a message you want to send to your contacts, or to create a personalized user experience in the app or on our websites. It means that if you want us to, we can tailor our services to suit your needs, connecting you and your friends with the best ground transport companies and analyzing and improving our travel-related services.
Your social media provider will be able to tell you more about how they use and process your data when you connect to RideAmerica.com through them. This can include combining the personal data they collect when you use RideAmerica.com through them with information they collect when you use other online platforms you have also
How we use artificial intelligence and make automated decisions
We are always looking for opportunities to innovate and improve customer experience by using new technologies such as AI. We currently use AI for the following purposes:
A. Promotion of safe and trustworthy service and prevention of fraud.
B. Showing you the most relevant content. We use AI to improve customer experience and personalization on our platforms (such as providing you with summarized reviews). This may include sending you details of a trip we think you would be interested in (where you have consented to this communication) and ranking search results to put the best matches at the top of your feed.
Our How we work page contains more information on our recommendation systems, including on how you can manage your personalization preferences.
C. Improving our services. We use AI to improve trip services in accordance with the details set out in the section titled To process your personal data like this, we rely on the following legal grounds. This includes the identification of trends, monitoring the operations of the platform, troubleshooting our websites and apps as well as improving the services we offer to you.
D. Developing AI interactive chats to allow you to ask questions about a trip or service and receive AI-generated relevant responses or itinerary suggestions.
E. Improving the effectiveness of the other purposes set out in this privacy statement.
We assess our AI against data protection principles, such as minimization, accuracy, and purpose limitation. We take steps to prevent data inaccuracies, harm and biases from our use of AI.
See the section titled What security and retention procedures do we put in place to safeguard your personal data? for more information regarding the safeguards we have implemented which will also apply to personal data we process to train or use AI.
In most cases, the use of AI will not result in an automated decision being made about you. When we provide you with a recommendation for trips using AI, this is only a suggestion, and you have control over how this is used.
We do not currently use any solely automated systems to make a decision about you which would result in a legal or similarly significant effect on you. We will inform you if this changes and will ensure that we have implemented suitable measures to safeguard your rights and freedoms. Sometimes, AI will contribute to the decision we make. AI that is used to inform or monitor the platform, for example for fraud attempts, will not autonomously make any decision that will have a significant impact on you. Where an AI identifies a possible issue a member of our team will complete the review and make an informed decision. In limited cases, we may complete decision-making without human review after we have assessed that the decision would not have a significant effect on you.
If you would like to know more about our use of AI, contact us as described in the section titled How can you control the personal data you have given us?
What security and retention procedures do we put in place to safeguard your personal data?
We have implemented a range of procedures to prevent unauthorized access to, and the misuse of, personal data that we process.
We have procedures in place to prevent unauthorized access to, and the misuse of, personal data.
We use appropriate business systems and procedures to protect and safeguard the personal data you give us. We also use security procedures and technical and physical restrictions for accessing and using personal data on our servers. Only authorized personnel are permitted to access personal data in the course of their work.
We’ll keep your personal data for as long as we have determined it's necessary to enable you to use our services or to provide our services to you (including maintaining any RideAmerica.com user accounts you may have), to comply with applicable laws, resolve any disputes and otherwise to allow us to conduct our business, including to detect and prevent fraud or other illegal activities. All personal data we keep about you is covered by this Privacy Statement.
How do we treat the personal data of children?
We don't direct our services to children under the age of 16. For children younger than 16 years old, the use of any of our services is only allowed if accompanied by a parent or a guardian. We only process information about children with the consent of their parents or legal guardians, or when the information is shared with us by the parents or legal guardians themselves.
Our services aren’t intended for children under 16 years old, and we’ll never collect their data unless it’s provided by (and with the consent of) a parent or guardian. The limited cases we might need to collect data include a customer service dispute or an insurance claim. Again, this will only be used and collected as provided by a parent or guardian and with their consent.
If we become aware that we’ve processed the information of a child under 16 years old without the valid consent of a parent or guardian, we will delete it.
How can you control the personal data you have given us?
You have the right to review the personal data we keep about you at any time. You can request access to or deletion of your personal data by submitting a request using our Data Subject Access Portal. If you want to find out more about your rights to control your personal data, read on.
We want you to be in control of how your personal data is used by us. You can do this in the following ways:
You can ask us for a copy of the personal data we hold about you,
You can inform us of any changes to your personal data, or you can ask us to correct any of the personal data we hold about you. As explained below, you can make some of these changes directly online yourself when you have a user account,
In certain situations, you can ask us to erase, block, or restrict the processing of the personal data we hold about you, or object to particular ways in which we are using your personal data,
In certain situations, you can also ask us to send the personal data you have given us to a third party,
Where we are using your personal data on the basis of your consent, you are entitled to withdraw that consent at any time subject to applicable law, and
Where we process your personal data based on legitimate interest or public interest, you have the right to object to that use of your personal data at any time, subject to applicable law.
We rely on you to make sure that your personal information is complete, accurate and current. Please do let us know about any changes to, or inaccuracies in, your personal information as soon as possible.
If you have a RideAmerica.com user account, you can access a lot of your personal data through our website or apps. You’ll generally find the option to add, update or remove information we have about you in your account settings.
If any of the personal data we have about you isn’t accessible through our website or apps, you can send us a request.
If you want to exercise your right of correction, access, erasure or objection or if you do not want us to share your data with RideAmerica.com, all you need to do is complete and submit the form found in the Data Subject Access Portal. For any requests relating to this Privacy Statement, to exercise any of your other rights, or if you have a complaint, please contact our Data Protection Officer at dataprotectionofficer@rentalcars.com. You can also contact your local data protection authority if you have a complaint.
If you'd like to object to your personal data being processed on the basis of legitimate interest and there's no way to opt out directly, please contact us at dataprotectionofficer@rentalcars.com. If you'd like to contact us by post, please address it to the Data Protection Officer and use the following postal address: 6 Goods Yard Street, Manchester, M3 3BG, United Kingdom.
Requests from law enforcement should be submitted to https://authorityportal.RideAmerica.com/.
Who is responsible for the processing of personal data on our platforms?
RideAmerica.com (trading as Rentalcars.com) located in the United Kingdom, controls the processing of personal data for the provision of its services. That includes its websites and mobile apps, except for some exceptions that are clarified in this Privacy Statement.
RideAmerica.com (trading as Rentalcars.com) controls the processing of personal data, as described in this Privacy Statement, except where explicitly stated otherwise. RideAmerica.com is a private limited liability company, incorporated under the laws of the United Kingdom, and has offices at 6 Goods Yard Street, Manchester, M3 3BG, United Kingdom.
If you have any questions about this Privacy Statement, or about our processing of your personal data, please contact our Data Protection Officer at info@RideAmerica.com, stating “Privacy” in the subject line and we’ll get back to you as soon as possible For questions about a booking, please contact our customer service team through the customer service contact page.
Country-specific provisions
Depending on the law that applies to you, we might be required to provide some additional information. If you'd like to know more, please read on.
For California Residents - California Law
This section supplements our Privacy Statement and only applies if you reside in the state of California. Where applicable, it describes how we use and process your personal information (the term used under the law) and explains your particular rights under California law.
We describe below the personal information we collect about you:
A. Identifiers (e.g. your name, account number, email address, IP address, unique personal identifier)
B. Financial, medical, or health insurance information (e.g. your bank account number, payment card number or medical information - if provided by you or on your behalf)
C. Characteristics of protected classifications under California or federal law (e.g. your gender, religion or sexual orientation)
D. Commercial information (e.g. your purchase information or purchase history)
E. Internet or other electronic network activity information (e.g. information about your website or app usage)
F. Geolocation data (e.g. your physical location)
G. Visual information (e.g. any photographs you upload on your account)
H. Inferences (e.g. analytics and preferences)
I. Professional or employment-related information (e.g. employer and business travel details).
J. Sensitive information (e.g. driver's licence, state identification or passport number, account sign-in details, communications between you and your ground transportation provider via RideAmerica.com)
If you would like more information about the categories mentioned above, the specific types of personal information we collect, or the purposes for which we collect them, please read the sections of our Privacy Statement titled " Personal data you give us", " Personal data we collect automatically" " Personal data we get from other companies" and " Why do we collect and use your personal data?".
To learn more about the receipt of personal information from and the sharing of personal information with business partners, please read the sections " Personal data you give us", " Personal data we collect automatically", " Personal data we get from other companies" and " What third parties do we share your personal data with – and why?".
To learn more about our security and retention procedures, please read the section of our Privacy Statement " What security and retention procedures do we put in place to safeguard your personal data?".
We may share certain pieces of your personal information with third parties, which under California law can be treated as a 'sale' of information. This may include information related to (A) Identifiers, (D) Commercial information, (E) Internet activity, (F) Geolocation data and (H) Inferences, as described above.
We may also share your personal information, listed above under A-I for 'business purposes', such as to service providers who assist us with securing our services, for payment purposes, customer support services, delivering marketing messages, or advertisements.
For more details, including the recipients of your personal information, you can check out the " Personal data you give us", " Personal data we collect automatically" " Personal data we get from other companies" and " What third parties do we share your personal data with – and why?" sections of our Privacy Statement.
California law provides you with certain rights, including the right to access specific pieces of personal information, to learn about how we process personal information, including disclose or sell personal information, the right to correct your personal information, request deletion of personal information, opt out of 'sales', opt out of sharing and not to be denied goods or services for exercising these rights.
You may exercise your right to opt out of 'sales' or 'sharing' by clicking on this link and following the instructions.
To exercise your right to request access to or the deletion of your personal information under California law, please submit a request via our Data Subject Request Portal. To otherwise exercise these or any of your other rights under California law, or to raise any questions or concerns about this Privacy Statement and our practices, you can also contact us by telephone at 01 833 574 3225 or by email at dataprotectionofficer@rentalcars.com with the subject line: "California Resident Privacy Rights - Request".
If you are an authorized agent wishing to exercise rights on behalf of a California consumer, please contact us at the email above, attaching a copy of the consumer's written authorization, designating you as their agent. We may need to verify your identity before completing your rights request by, for example, requesting information about your previous bookings with us.
RideAmerica.com Transport Limited's services are not directed at children under the age of 16 years. Therefore, RideAmerica.com does not knowingly sell the personal information of minors under the age of 16 years without appropriate consent, as required under the California Consumer Privacy Act (CCPA).
RideAmerica.com has compiled the following statistics about the receipt and handling of requests identified as being submitted under the CCPA by consumers from California, for the period between 1 January 2021 and 31 December 2021:
Number of 'requests to know' that RideAmerica.com received, complied with (wholly or in part) or denied: 31
Number of 'requests to delete' that RideAmerica.com received, complied with (wholly or in part) or denied: 65
Number of 'requests to opt out of sales' that RideAmerica.com complied with (wholly or in part) or denied: 1893
Average number of days taken by RideAmerica.com to substantially respond to requests to know, delete or opt out: 2.82 days
For US residents – excluding California residents. California residents see above.
If you live in the United States (other than California) the information in this section applies to you in addition to other content in this Privacy Statement. This section informs you of certain rights you have in various US States (other than California) which may be different from those described elsewhere in this Privacy Statement. If you are a resident of California, see directly above to learn more about your specific rights. In addition to those listed earlier in this Privacy Statement, the categories of personal data we may collect about you include:
A. Geolocation data (e.g. your physical location)
B. Sensitive Data (citizen or immigration status, data revealing your racial, ethnic origin, religious beliefs, mental or physical health diagnosis or sexual orientation - if provided by you)
C. Inferences (e.g. analytics and preferences)
If you would like more information about these categories, the specific types of personal data we collect, or the purposes for which we collect them, please read the sections of this Privacy Statement titled " Personal data you give us", " Personal data we collect automatically" " Personal data we get from other companies" and " Why do we collect and use your personal data?".
To learn more about the receipt of personal data from, and the sharing of personal data with, business partners, please read the sections " Personal data you give us", " Personal data we collect automatically", " Personal data we get from other companies" and " What third parties do we share your personal data with – and why?".
We may share certain elements of your personal data with third parties, which under US State privacy laws may consider the sale of personal data. This may include information related to inferences and analytics. We may also share your personal data with service providers who assist us with delivering marketing messages, or advertisements.
For more details you can find more information about this in the " Personal data you give us", " Personal data we collect automatically", " Personal data we get from other companies" and " What third parties do we share your personal data with – and why?" sections of our Privacy Statement.
Your rights under privacy laws include the right of access to your personal data, the right to correct your personal data, the right to request deletion of your personal data and the right to obtain a copy of your personal data. US State privacy laws provide you with certain additional rights which include the right to opt out of: the sale of your personal data, targeted advertising, and profiling which may have a legal impact on you.
Please visit our Data Subject Request Portal. and fill out the form to exercise your right to request access to, obtain a copy of, and to correct or delete your personal data. To opt out of the sale of your personal data, targeted advertising or profiling, use the Preferences tab on the same form.
Please contact us with questions and concerns about this Privacy Statement and our practices, or to exercise any of your rights, by sending an email to dataprotectionofficer@rentalcars.com with the subject line: ‘US Resident Privacy Rights - Request’.
If you are a parent, legal guardian, or the authorized agent of a consumer and you wish to exercise rights on behalf of a consumer, please contact us at dataprotectionofficer@rentalcars.com. We may need to verify your identity and authorization before completing the rights request.
When you exercise your rights, we verify your identity based on whether the name and the email address you provide in the request matches the data you provided when using our services and other verification details. You may authorize another individual to exercise opt-out rights on your behalf. If we receive such a request, we will send an email to confirm that you authorized the person making the request to act for you.
RideAmerica.com Transport Limited’s services are not directed at children under the age of 16. Therefore, RideAmerica.com does not intentionally collect the personal data of minors and we do not knowingly sell their personal data without appropriate consent.